Keynote Systems, which provides on-demand mobile and Internet test and measurement solutions, has announced the launch of Mobile Application Perspective (MAP) 3.0, an on-demand service for real-time interactive testing, monitoring and diagnosing of mobile content, utilising a library of over 1,600 wireless device profiles. 
Keynote is an experience operator in this field, providing leading mobile operators with its Keynote GlobalRoamer hosted, real-time testing and monitoring solution. With the launch of MAP 3.0, Keynote now offers a solution for mobile portals, applications and service providers. MAP 3.0 introduces features for monitoring and diagnosing the performance of person-to-person SMS text messaging, common short codes (CSC) and mobile web sites. 
MAP 3.0 includes what Keynote describes as powerful new capabilities for monitoring the performance of text messages, from the perspective of whether or not a message has been successfully transmitted and received on the other end, and for diagnosing performance transmission problems when they do occur. MAP 3.0 users have access to detailed performance metrics regarding the end-to-end transmission of a text message and can also view a snapshot of the received message in order to validate content delivery. 
Whether youre a consumer sending a message to a friend, or a business offering an SMS service, its essential to know that your message is getting through, says Keynote Mobile Product Manager, Nisheeth Mohan. Being able to check on this provides valuable insight for mobile content providers who encourage information sharing, care about their brand image and need assurance that they are delivering a great mobile experience to their customers.
The solution can also initiate a transaction from the Internet and follow it through to a mobile device, emulating the experience of consumers who buy and/or download ringtones, games or mobile coupons from their PC and complete the transaction on their handset. This provides an enterprises mobile operations group charged with ensuring optimal performance a detailed, real-time view of the combined Internet and mobile transaction. 
MAP 3.0 can also customise the capabilities within MAP for Common Short Code (CSC) monitoring. Users who monitor CSCs for speed and reliability can now take advantage of extended time outs to capture a comprehensive view of the end-users experience that includes broad variations in latency.
The solution also provides businesses that rely on mobile services with tools for traceability and root cause analysis. Version 3.0 provides detailed, diagnostic information from the source code, showing the cause of poor performance and visual snapshots of the mobile page at the moment a problem occurs.
Keynote says that these new capabilities enable it to offer the solution to a wider array of customers, especially content developers, aggregators and enterprises. Prior to this release, customers were limited to either a real-time device solution such as Keynotes Mobile Device Perspective, or large core network testing systems such Keynote SITE system, targeted at mobile operators. 
Finally, Keynote notes that together with its subsidiary, Keynote SIGOS, it can test mobile performance on over 200 mobile networks across more than 70 countries.  Keynotes global network is comprised of real and simulated devices, user-provided SIMs and wireless modems, providing a customisable view into the performance of operator networks, mobile content, applications and services. The company will be showcasing its solutions on stand 1F70 at Mobile World Congress in Barcelona next week.