Kentucky Fried Chicken and Mumbai-based agency Blink Digital have collaborated on two separate social campaigns to keep KFC customers engaged with the brand during lockdown. On 11th April, KFC and Blink launched KFC Home Studios, which encouraged fans to record themselves performing a talent such as singing, dancing, or acting, and post it on social media with the hashtag #KFCHomeStudios.
More recently, KFC and Blink announced the second initiative, KFC Home Kitchen, where customers could experiment with KFC delivered foods and post the recipes and videos on social media as well. Like most restaurant chains during lockdown, KFC has encouraged customers to use its new contactless delivery option. Combined, KFC Home Studios and KFC Home Kitchen have received over 300 responses, including videos from Indian celebrities Aditya Narayan, Shantanu Maheshwari and Team Naach.
“We are glad to work with brands like KFC and ENO, especially in a time when people are feeling the gloom of the lockdown,” said Rikki Agarwal, co-founder of Blink Digital. “We have ideated digital campaigns that can uplift people and are also relatable. KFC has always been at the forefront of some amazing, engaging campaigns and these digital initiatives are another way forward. We have received very positive responses for both our digital campaigns for ENO and KFC.”
Moksh Chopra, chief marketing officer, KFC India said “We have always looked at creating content that interests and inspires our consumers, with a KFC twist of course. The extended lockdown period has led to a surge in the consumption of DIY, home hacks and other engaging online content. The KFC Home Studios and Home Kitchen series provided our consumers with an opportunity to explore their creative side, display their skills while collaborating socially with friends & family. We were blown away by the amazing creations consumers came up with and are excited about continuing on this consumer collaboration. Blink has been a good partner in the ideation and execution of these campaigns, leading to a surge in consumers engaging with the brand.”