Kia and Paddy Power Sign Sun and Times Football Launch Deal

Kia and Paddy Power are the official launch partners for the mobile, digital and print football content across News UK’s Sun and Times coverage of the Barclay’s Premier League.

 The Sun+ Goals app and The Goals app for the Times deliver exclusive clips to the newpapers paying subscribers of all 380 Premier League matches for the next three seasons, part of News UK’s deal with Barclays. Kia is sponsoring headlines across the content, while Paddy Power is the bookmaking partner.

 News UK says that the deal has been created to give sponsors dynamic messaging opportunites around key games, with the ability to respond quickly to breaking results, as well as access to more targeted advertising placements.