Full service mobile marketing agency Kinetic Mobile has rebranded as Joule. The agency, established in 2007, says it will continue to offer its clients best-in-class mobile marketing services and build upon its record of delivering innovative thinking and implementation.
The re-branding coincides with the re-positioning of Joule as an independent agency within the GroupM network that will act as GroupMs preferred partner for the execution of mobile marketing campaigns.
Joules deep mobile expertise and track record of success will keep GroupM at the forefront of mobile marketing, says Group M COO, Rupert Day. Joule is an important part of GroupMs strategy to offer additional services to our agencies when it results in greater value for their clients.
Joule has offices in New York and London, and offers its clients the full range of mobile marketing services, from campaign strategy through implementation and measurement,  and has the ability to execute campaigns across all mobile channels. Joule also offers mobile media planning and buying services. Joules campaign for Virgin Atlantic, devised and executed in collaboration with creative agency McKinney, recently received the MIXX Award for best mobile campaign of the year from the Interactive Advertising Bureau.
Joule will begin operating under its new name with immediate effect.