Kiosked Raises $6.9m to Invest in Mobile

Kiosked, which makes digital content like Youtube videos or online magazines ‘shoppable’, has received $6.9m (£4.3m) in a second round of investment.

The company will use the money to launch Kiosked for mobile content, with its digital offer already seeing CTRs of 5.5 per cent, and do an all-round marketing push, the companys CEO Micke Paqvalén said.

Kiosked is something of a hybrid company, able to offer rich ads on the front-end, which Paqvalén says are intelligent enough to identify who and where the user is, as well as things like stock levels and what currency to ask for. It can then also fulfill the purchases once a consumer has clicked, otherwise it is integrated with its clients product catelogue. 

When something is Kiosk-enabled, the consumer sees a small K when hovering over the corner of the content. When clicked, a carousel pops up with items for purchase, including context-related buys. Keen on buying a holiday, do you want sunglasses? type stuff. 

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Kiosked was founded in 2010 but its CEO says the company has spent the last three years perfecting its technology, “the world is now ready for smart content, people are consuming visual content on mobile and that is only going to grow,” says Paqvalén.

The company already has its smart mobile ads live with makers of Angry Birds, Rovio. It is also expanding its work with Nike and has signed a deal with picture agency Getty Images. Having recently opened offices in LA, New York and Singapore, it will now start expanding its operations in the US and Asia. 

The funding round was led by Kevin Wall of Craton Equity Partners, who will also join Kiosked’s board, and John Lindfors, at Digital Sky Technologies, which invested in Facebook and Groupon. This latest cash takes the total amount the company has received to $12.65m.