Ghanian application and content provider txtGhana has partnered with Kirusa to enhance its mobile VAS content portfolio. 

The deal sees Kirasu content categories, including Religious, Motivational and Lifestyle, delivered to the Ghanian market on Kirusas VoiceXML open platform. Kirusas technology will also manage subscriptions and integration into all carrier networks. The new content services will launch through leading mobile carriers in Ghana. The service will then be deployed across Africa, via txtAfrica, the parent company of txtGhana. The Kirusa platform provides a framework for third-party application developers and content providers to quickly offer and monetize voice and content services to mobile subscribers.

“We are delighted to tie up with txtGhana, further expanding the suite of value added services offered to mobile subscribers in Ghana,” says Surinder Singh Anand, VP of product management at Kirusa. “Content provisioned from txtGhana is localized, relevant and in tune with the needs and preferences of the target market.”

Nii Laryea, CEO of txtGhana, adds: “txtGhana believes in alignment with capable industry players with reputable proficiency in certain industry niches. With content provisioning being one of our core strengths, collaboration with a player like Kirusa is a perfect match.”