KissMyAds Launches Mobile Traffic Switch

Mobile performance marketing network KissMyAds has launched Mobile Traffic Switch, a tool which enables publishers to segment their mobile traffic in order to reduce wastage. 

Traffic can be filtered by various criteria including country, operator, device type, operating system and connection type.

“Our new Mobile Traffic Switch will not only lead to more revenue on both sides, advertisers and publishers, but it will indeed simplify the integration of the offer links for publishers”, says Florian Lehwald, CEO and founder of KissMyAds. “The new switch does away with the need to implement multiple offer links and instead enables us to condense the collection of relevant offers into just one single link per publisher.” 

KissMyAds says all data is 100 per cent transparent to all publishers and advertisers through Traffic Switch.