Programmatic Lunch

KLM brings AI-driven service to Google Assistant

Tyrone Stewart

KLM BB Google AssistantKLM Royal Dutch Airlines, the flag carrier airline of the Netherlands, has brought its smart assistant to Google Assistant, enabling customers to use voice commands to search for KLM flights.

KLM’s Blue Bot (BB), which the company first introduced to Messenger last year, helps customers find a KLM flight and, once found, sends the customer a link to KLM.com where they can book the flight. The service is available in both English and Dutch.

“Voice control will rapidly change the world. Consumers are discovering and using voice applications more and more in their everyday lives,” said Pieter Groeneveld, SVP of digital at Air France-KLM. “KLM wants to be present on the platforms where its customers are and that automatically means a platform like the Google Assistant. Providing the option to search for flights using voice commands in multiple languages is the next strategic step. In the interest of KLM’s passengers and in line with our pioneering spirit, we are already looking forward to new voice applications. We aim to remain the frontrunner in online services worldwide.”

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