Polish mobile marketing agency Fun and Mobile
has launched a mobile cookbook for Knorr in Poland. Knorr: Mobile
Cookbook is a Java application, installed on the users mobile phone,
containing recipes, cooking instructions and pictures of the dishes.
Now all users have to do when they are in the supermarket is call up
the recipe on their phone and see what ingredients they need.
The first edition of the cookbook series features one of Polands most
famous chefs, Pascal Brodnicki. It contains 20 recipes for soups. Fun
and Mobile says future editions will contain recipes for salads,
starters, main courses and desserts.
Polish customers can get the Mobile Cookbook on their phone by texting
KNORR to 7460. The Mobile Cookbook is available via all
four Polish operators: Plus, ERA, Orange and Play. 
