Masterclassing Connect

Kopparberg Campaign Combines Social and Mobile

Alex Spencer

Cider brand Kopparberg has launched its latest campaign in the UK, focusing on its namesake town in Sweden, with a mobile ad campaign due to follow shortly, as well as a social element included right off the bat.

The social media campaign, coordinated by Manifest London, encourages consumers to post on Twitter, Facebook and Instagram using the #happenings hashtag in order to win their own Kopparberg-fuelled party.

In July and August, Kopparberg is also running mobile ads on the inMobi network bearing the core campaign's creative and encouraging people to click through to the #happenings Twitter feed and engage with the brand through social media.

The wider campaign will also draw in TV, VOD, outdoor and digital advertising, as part of the brand's £10m investment in marketing in the UK.