LA Kings and LA Galaxy turn to conversational AI for fan engagement

David Murphy

The LA Kings and LA Galaxy sports franchises are introducing an AI-powered virtual assistant to their team apps and websites via a partnership with conversational AI platform, Satisfi Labs, brokered by AEG Global Partnerships.

The branded virtual assistants will offers fans the opportunity to ask team-related questions and get on-demand answers in return. Fans visiting the team’s apps and websites will gain real-time conversational access to a variety of information, including player stats, in-game scores and team standings. Satisfi’s virtual assistant will also be able to answer fan’s safety-related questions, ticketing inquiries, and will be integral to helping promote a safe and positive experience both at home as well as on the ground when fans are able to attend matches again. The AI platform will also allow the teams to better understand fan behaviors and trends to improve customer service and offerings.

“We’ve entered into this partnership with Satisfi Labs with the long-term goal of growing and expanding our relationship across the AEG portfolio,” said Josh Veilleux, Senior Vice President at AEG Global Partnerships. “Satisfi Labs is bringing a branded, AI-powered, virtual assistant to each team, which unlocks a new level of team access for LA Galaxy and LA Kings fans. We look forward to building upon this and evolving the fan experience through technology for many years to come.”