Lack of Mobile Ad Transparency Wastes Nearly a Third of Spend

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30 per cent of mobile ad spend is wasted, according to an S4M study comparing static and HTML ad formats.

Based on a sample of 1bn mobile ad impressions across 30 campaigns, the study looked at viewability, brand safety and device targeting efficacy. You can see the full results in the infographic below:

Infographic S4M

 

Alex Spencer

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