MASTERCLASSING

LADbible Group achieves IAB UK Gold Standard 1.1 certification

David Murphy

Social publisher, LADbible Group, has become the first social publisher to receive Gold Standard 1.1 certification from the UK Internet Advertising Bureau (IAB). To do so, it has met the most stringent commitments to reducing ad fraud through the complete support and implementation of the ads.txt initiative across its content and platform.

The IAB created a ‘Gold Standard for Digital Advertising’ to combat the billions in ad budgets lost in the failure to focus on positive experiences for real customers and appropriate content for brands. By being certified, LADbible Group has also increased its brand safety by holding and promoting a JICWEBS DTSG Brand Safety certificate, and improved the digital ad experience for users by demonstrating a commitment to the standards set by the Coalition for Better Ads.

“At LADbible Group, our brands feel confident working with us because they know that we adhere to the highest industry safety standards,” said LADbible Group’s Arian Kalantari. It is integral to our work that they and our young audiences have the best experience possible when engaging with our content. By achieving the IAB Gold Standard 1.1, we have ensured we remain industry leading and urge other social publishers to follow suit to ensure the industry continues to make strides in the right direction.”