Mike Walsh, formerly VP of Integrated Marketing for Europe at VICE Media Group, has been named Director of Marketing at LADbible Group, effective immediately.

In this new role, Walsh will be responsible for spearheading both B2C and B2B marketing strategies to support LADbible Group’s ongoing global expansion and its goal of becoming a leading global entertainment brand for young adults.

His responsibilities will encompass the Group’s commercial, brand, communications, and design functions, focusing on driving brand growth and delivering top-tier commercial solutions for partners. Additionally, he will lead campaigns that position the brand portfolio at the forefront of popular culture and entertainment, while advancing social responsibility initiatives.

Walsh will report directly to Chief Operating Officer Ben Elshaw and will lead an integrated marketing team.

Walsh said: “LADbible Group is at a pivotal moment in its journey, and I’m excited to join a company with a unique ability to authentically connect with young adults around the world.

“I look forward to working with the talented team to drive ambitious campaigns and partnerships, ensuring our brand resonates with our audience and stands out in a competitive media landscape.” 

Ben Elshaw, Chief Operating Officer, added: “Mike will play a pivotal role in shaping the future of LADbible Group by driving brand growth, engagement, and revenue.

“With his wealth of experience in delivering marketing strategies across global markets, his vision and expertise will be key to our next phase of growth.”