Ladbrokes: Mobile Soared to 63 Per Cent of Digital Bets During World Cup

LadbrokesUK gambling operator Ladbrokes has identified mobile as “the engine of growth” in its H1 2014 results.

The amount staked on sportsbook betting via mobile grew 105 per cent year-on-year, and made up 46 per cent of digital. During the World Cup this spiked to 63 per cent, as mobile stakings grew over 1,100 per cent.

This pushed a 1.6 per cent increase in revenues for the group overall, to £577.8m – though profits fell 33.7 per cent to £56.8m.

In the financial release, Ladbrokes identified its mobile products as “the greatest growth opportunity,” adding: “The Desktop product remains important but is now complementary to mobile rather than the lead driver of growth.”