Airship

Lancome Makes Up iPhone App

David Murphy

Cosmetics brand Lancme has launched an iPhone app for its Declaring Indigo Autumn/Winter 09 make-up collection, and a blog, The Make-Up Blog, where Lancme make-up artists to exchange ideas with women
Available in English and Chinese, the iPhone app was created by by Phonevalley. It gives users a way to try out the Declaring Indigo collection by creating custom looks on their iPhones. A touchpad lets users try original colours and different combinations from the new collection. Once created, these new looks can be saved and sent by e-mail.
Lancme was the first brand in the market to launch a mobile commerce website in Japan in 2007, says Lancme Interactive Marketing & CRM Director, Julie Thompson. Today, we continue our strategy of innovation in offering an iPhone application that makes full use of the possibilities of the touchpad. We are committed to the sensation and are ready to offer an experience that is intuitive and truly personalized.