Duolingo launches Angry Birds app crossover promotion
- Tuesday, February 18th, 2020
- Share this article:
Language-learning app Duolingo is launching a collaboration with Finnish gaming company Rovio, the creator of Angry Birds. It will see Red from Angry Birds 2 appear alongside Duolingo’s brand mascot, Duo, a passive aggressive owl that reminds users to take lessons and congratulates them when they learn, in Duolingo’s iOS and Android apps, while Duo will appear as a new spell in Angry Birds 2. The collaboration is global and will last for about a month.
In the current app experience, Duo appears in the middle of lessons to offer encouragement to learners as they progress. During the Duolingo x Angry Birds 2 crossover, Duo will appear with Red and engage in a humorous dialogue encouraging learners to keep up the good work.
In addition, a portion of the rewarded video ad placements on Duolingo will feature an Angry Birds 2 video ad that introduces users to the newest version of the famous slingshot game. At the end of the video, Duolingo users will have the option to download the Angry Birds 2 game.
Meanwhile, Duo will be offered as a branded spell during regular gameplay in Angry Birds 2. Users will have the opportunity to put Duo in the slingshot and rain down destruction.
Along with the in-app crossover, Duolingo will launch a video embracing the Duolingo memes created by the Duolingo community that show Duo pursuing people to complete their Duolingo lessons. In this video, Duo and Red wreak havoc and smash up a New York City bar when one of the patrons neglects to complete his Duolingo lesson.
“How often do you get to bring together two iconic characters like this in such a fun way?” said Colin Watkins, Country Manager UK at Duolingo. “It’s been a pleasure working with Rovio to bring this crossover to life and we hope the millions of Duolingo and Angry Birds fans out there will find it fun and provide them with more encouragement to keep learning.” 
Duolingo offers 94 language courses in 38 languages, for free. It has over 300m learners worldwide, with 15m lessons completed every day, and over 7bn exercises completed each month.
Watch the video:
