The latest webinar in our Making Sense of Mobile series, Making Sense of Mobile Advertising, takes place tomorrow,  Wednesday, 12 June at 4pm UK time. The event feautres four speakers from Millennial Media, Qriously, LoopMe and Medialets.

Stephen Upstone, founder and CEO of LoopMe, will offer an introduction to LoopMe and its social ad discovery platform. He will also cover off the trends and results the company is seeing in the marketplace, as well as the issues affecting consumers, publishers and advertisers.

Stephen Jenkins, EMEA marketing director at Millennial Media, will provide an unbiased overview of the mobile advertising market and the reasons for its explosive growth. He will then cover the four key areas that Millennial advises its brand clients to consider when planning a successful mobile advertising campaign. By the end of his presentation, webinar attendees will understand how to use mobile to engage and delight their target audience and achieve success in the attention economy. Millennial is a leading independent mobile advertising and data platform, sitting between Google and Apple for market share.

Hugh Rtizema-Carter, UK sales director at Qriously, will offer an introduction to opinion targeting, using Qriously “AsQvertising” platform. He will explain how consumers can now be targeted through mobile on the basis of their opinions, illustrating the impact this can have for brands via a case study and live demo.

And Richy Glassberg, COO at Medialets, will deliver a presentation entitled: “Demystifying Mobile Ad Measurement” looking at the challenges of measurement in mobile advertising, and at how to address them.

You can register to attend the webinar for free here. Everyone registered to atttend the webinar will receive a link to a recording of the webinar after the event if they cant make it on the day.