The Mobile Retail Summit takes place in two days’ time on Thursday, 26 January at the Victoria Plaza in London.

Over 200 people are due to attend the event, including represenatives from some of the UKs best-known retailers, and some of the worlds biggest brands, including

Debenhams, Homebase, John Lewis, Tesco, Marks & Spencer, Ted Baker, Asda, Burberry, New Look, Apple, British Airways, Coca-Cola, Wrangler and Unilever. Debenhams will also present the keynote address, explaining how it created its mobile proposition, from concept to execution.

The event aims to educate retail executives on all aspects of mobile marketing. It is broken down into four distinct sections – On Device, Driving Footfall, In Store and finally The Future – which will look at the full range of ways in which retailers can take advantage of mobile phones, covering everything from QR codes to mCommerce. Delegates will hear from thought-leaders in each field, and from retailers, sharing their mobile experiences. Alongside the conference, the exposition will feature exhibition stands for mobile solutions vendors to showcase their expertise.

The conference is free for retailers and FMCG executives to attend. If you want to grab one of the last few places, you can register online here. For non-retailers, a delegate pass costs £595. Interactive Media in Retail Group (IMRG) members who are not from the retail community can take advantage of a 10 per cent discount to attend, sponsor or exhibit. Velti and Millennial Media are Gold Sponsors for the event; NetBiscuits and YOC are Silver Sponsors; and Venda, Tigerspike, Propel Mobile and Incentivated are Bronze Sponsors.

If you would like to attend the event as a delegate, you can register here. To get involved as an exhibitor, please contact: [email protected] or T: +44 (0) 77696 74824.