Last Call for LBS Conference

David Murphy

Informa Telecoms & Medias 'Mobile Location Services' conference is only three weeks away. The event takes place in Amsterdam from 15 - 16 May. 
The LBS ecosystem has moved on in the last 12 months, says Informa. As data applications begin to gain ground and positioning technology matures, the opportunities are rife to increase revenue through using location as an enabler. Add to this fact that the wider market has recognised the value of navigation and has begun to integrate it into daily life, and the potential for bringing this trend to mobile is clear.
Now is the time to overcome the traditional barriers to mobile location, says Informa, and MLS is the place to discuss, debate and decide how to drive the success of LBS in the future.
Topics and speakers include Strategies for Increasing Revenue from LBS, with  presentations from Orange and SK Telecom; LBS in Content and Search, with  case studies from Yahoo! and MSN; Introducing Location into Mobile Advertising, presented by AKQA Mobile and Turkcell; and Understanding successful navigation and travel applications, with presentations from O2 and Vodafone.
You can reserve a place by calling +44 (0) 207 017 5506, emailing or register online here.