On Thursday, Mobile Marketing Magazine will be hosting our first ever Mobile Programmatic Summit at the Royal Society of Chemistry in Piccadilly, London.

The event is designed to help brands explore how programmatic works, and how it can help them target individuals at scale on mobile while remaining contextually relevant.

Weve got an excellent line-up of keynote presentations planned, from brands who have already embraced programmatic to mobile ad tech companies who can discuss the issues and opportunities surround the technology. Whats more, the day is designed to be fully interactive, creating a conversation that inspires and informs.

Speakers include Trinity Mirror, Unilad, Bidswitch, Tealium, SpotX, Voluum and TubeMogul, and the day consists of a full schedule of presentations, round table conversations and panel debates that will cement your knowledge and understanding of this important topic, plus ample opportunity to network with peers and share your own experiences in programmatic.

Presentations you can look forward to include:

• Advertising Goes Mobile – when the second screen becomes the primary screen
• Is Tay Buying Chocolate Bars? Eliminating fraud from the digital advertising ecosystem
• Does Mobile Programmatic Hinder or Help our Journey to a Single Customer View?
• Honey I Shrunk The Data
• Fragmentation vs Consolidation – trends in the programmatic and mobile markets

The day is a must-attend for anyone looking for insights into the fast-moving world of programmatic, and will serve all levels of experience, from beginners to experts looking to challenge their knowledge.

The last few seats are available to senior-level marketing and technology decision makers or media buyers and planners. Visit our Mobile Marketing Summits site to register, and we hope to see you on Thursday.