LCC International, which provides
wireless turn-key services, has announced the launch of ContentView,
its mobile content and end-user Quality of Experience solution, as
part of the companys TotalView Service Delivery Platform. The service
uniquely measures actual consumer experience, says LCC, providing
content providers, operators and handset manufacturers with real
insight into end-user performance of mobile content services.
Currently the quality of experience for mobile content is typically
measured on a delivery basis from the network towards the handset.
LCCs ContentView measures the experience from the end-user towards the
network and provides real-time, in-depth analysis of key performance
indicators designed to increase content adoption and maximize
revenues.  It measures download, upload and quality of experience
across a broad spectrum of content, including full track music
downloads, video on demand, news, themes and all other mobile content.

ContentView benchmarks its analysis against key performance indicators
including availability, usability, download performance and
interoperability. Measurements are then captured, evaluated and
combined with network data to assess the overall quality of the
end-user experience for any content segment across 1000+ handsets. The
outputs are then delivered to the client with full analysis and service
improvement recommendations. The service works across all network
standards,  including EDGE, CDMA, UMTS, HSDPA, EV-DO and soon, WiMAX.
According to Informa Telecoms & Media, the mobile advertising
industry alone is forecast to grow from $900 million in 2006 to $11
billion by 2011. But LCC says the  requirement for end-user Quality of
Experience measurements is clearly illustrated by a recent consumer
survey carried out by Olista that found that only 12% of consumers are
satisfied with their mobile content experience, and over 20% of online
transactions are never completed.
By harnessing the knowledge delivered by ContentView, LCC can provide
wireless operators, handset manufacturers and mobile content providers
with unique insight into their consumers mobile experience,” says LCC
Chief Marketing Officer Kenny Young. With operators dependent on
increased content adoption in order to drive revenue and customer
growth, measuring and improving the experience of mobile content has
reached a critical stage for our industry. ContentView is the first
holistic solution to measure the consumer experience of mobile content
and will unite the operator, the handset manufacturer and content
provider into a single, customer centric approach.”