Leadbolt Launches SDK for Windows Apps

App promotion and monetisation network LeadBolt  has launched an ad SDK for Windows Store apps.  The LeadBolt advertising SDK for Windows Store apps enables developers to integrate a variety of ad formats designed to capture user attention at all stages of the app usage cycle. The new SDK is free and available for download here.

The premium ad formats available through the SDK are designed to capture user attention throughout the entire app usage cycle. They include interstitials; app walls (which are HTML compatible); advanced overlays; in-app alerts; banner ads (HTML compatible); rich media ads; and audio ads.

“We are excited to see companies like LeadBolt bring services to the Windows ecosystem,” said John Richards, senior director of Windows app marketing at Microsoft.  “Technology like LeadBolt’s SDK for Windows Store apps strengthens the opportunity for developers and advertisers on Windows 8, helping advertisers capture the attention of Windows 8 users and helping developers monetize their apps.”