LeadBolt Whitepaper Looks at Increasing Engagement Through In-App Ads
- Sunday, July 14th, 2013
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LeadBolt has released a whitepaper looking at the most effective ways to increase user engagement with in-app advertising.
The whitepaper charts the evolution of in-app advertising from interruptive banners to more sophisticated, engaging and targeted ad units, and explains how a more interactive approach to in-app advertising can improve clickthrough rates, conversions, user engagement, and ROI. 
You can download the Increasing Engagement With In-App Advertising whitepaper here.
