Leeds will become host to what its creators claim is the the worlds first fully interactive city guide in the early autumn this year, thanks to LeedsCast, a European funded project secured by City Centre Leeds being delivered in partnership with Marketing Leeds.
LeedsCast, which uses gogo  technology, was developed by local marketing and communications company with the unusual name of an agency called england. The guide will, for the first time, enable Leeds visitors and residents to download directly to their mobiles, free information supplied by leedsliveitloveit.com, the citys official site for business, leisure and tourism, with details of the city, its leisure activities, tourist attractions and local businesses. 
Information for the city guide, will be transmitted from a number of LeedsCast zones dotted around the city. These will provide public information ranging from restaurant guides through to things to see and do, plus contact details for taxi firms. Each zone will hold different information about Leeds, relevant to the location, allowing people to have up-to-the-minute access to the information they need as they explore the city.
We are constantly improving access to Leeds, with ever-clearer and more user-friendly signage and information says Leeds City Centre Manager, Cath Follin. This initiative will create virtual signposting to complement the physical signs around the city, but will also go further, providing a more interactive and safer way of using and travelling around the city centre.
Deborah Green, Chief Operating Officer at Marketing Leeds adds:
We are proud to be hosting the first virtual city guide in the world. LeedsCast has the potential to allow us to reach people entering the city centre, not only with practical city information, but with the citys own campaign messages. This innovative system aptly reflects the citys high level of creativity and expertise in media and technology. It really does represent a new era in location-based city marketing.
The agency behind the campaign says details of the new technology and how it will work are being kept secret until the official launch of LeedsCast in early autumn 2007, though it sounds for all the world like Bluetooth, and a backgrounder on gogo technology on the agencys website seems to confirm this.
The LeedsCast zones will be implemented in 20 locations across the city, including major retail centres, places of interest, visitor hot-spots and key access points to the city. The zones will be fully operational in early autumn 2007.