Lego Promotes Bionicle Toys with Mobile Game
- Friday, January 2nd, 2015
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Lego has launched a free Android app promoting its Bionicle range of toys.
Aimed at children aged eight and above, Bionicle – Mask of Creation casts six of the lines characters in a 3D action game. Kids can unlock 100-plus virtual pieces of Lego to customise their character, but there are no in-app purchases. Extra content is accessed simply by playing the game.
In fact, with no third-party ads, the app isnt being directly monetised in any way – instead, Lego is using the game as a branding opportunity. 
The Android app is universal, and so will work on higher-end smartphones, but has been designed specifically for tablets.
