Lego taps Madison Beer for Fortnite ad
- Friday, January 3rd, 2025
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Lego has unveiled a new campaign for its Fortnite series, featuring Grammy-nominated former influencer Madison Beer.
The campaign promotes the brand’s game update for Fortnite Odyssey and the launch of the social roleplay game Fortnite Brick Life.
The ads will be showcased across social media and online streaming platforms. Beer also hosted a campaign launch livestream on Twitch. 
Beer said “Teaming up with the LEGO Group and Epic Games and diving into the world of LEGO Fortnite has been so much fun, and these new updates are next level and offer something totally different.
“From taking on the Storm King in LEGO Fortnite Odyssey to building out a world in LEGO Fortnite Brick Life, there’s so much to explore. See you in LEGO Fortnite.
