The LEGO Group, luxury supercar maker McLaren Automotive and Gameloft for brands have teamed up to launch the first LEGO Technic McLaren Grand Prix event in Gameloft’s Asphalt racing game franchise. From now until 30 October, ‘Asphalt 9: Legends’ players will be able to vie for pole position and win prizes at the wheel of the LEGO Technic McLaren Senna GTR model.
Those who make it through two qualifying rounds will win a place in the final rounds from 22 October 22 to 31 October. Nine legends selected among winner pools will be crowned champion at the end and be in with the chance to win LEGO Technic McLaren Senna GTR sets and in-game rewards. The game is available on mobile, Nintendo Switch and PC.
The gamified LEGO Technic McLaren Senna GTR is packed with the same features and functions as its real-life counterpart. The 830-piece design of the LEGO model has been recreated in meticulous detail in the digital world, including its V8 engine, moving pistons, aerodynamic curves, opening dihedral doors and a blue livery.
“This collaboration gives our fans the chance to get behind the wheel of this one-of-a-kind model for themselves and take it for a spin,” said Niels Henrik Horsted, Head of LEGO Technic Products at the LEGO Group. “When we designed the LEGO Technic McLaren Senna GTR, we pushed ourselves to the limit to do justice to the engineering excellence of McLaren Automotive, and we’re thrilled to be able to replicate it virtually in such a standout way with Gameloft. We can’t wait to see our fans on the track”