Less than One in 10 Convinced by Mobile Wallets

Just 8 per cent of people in the UK say they would use a mobile wallet at present, rising to 22 per cent among those who consider themselves early adopters.

But even half of early adopters said they are unlikely to use one, according to a survey of 2,000 consumers conducted by loyalty company Aimia, the firm behind Nectar and Air Miles.

Mobile coupons, meanwhile, have become something of an early hit. 26 per cent of consumers have downloaded one, rising to 33 per cent among people with kids, 36 per cent of 18 to 24s and 46 per cent of early adopters.

The Aimia Loyalty Lens is the first in a series of quarterly reports that will explore customer loyalty trends, attitudes to technology and views on data privacy.

Aimia highlights that in just twenty years, the amount of household spend linked to loyalty has grown from £1 in £100 to £1 in £7. Companies like PayPal, Google and Apple, along with JVs like Weve from mobile operators and bank-backed Vocalink, are all working to capture the mobile wallet market.