MASTERCLASSING

Let There Be Music

David Murphy

Itsmy_com
Ad-funded mobile social networking service itsmy.com is enabling its users to choose tracks from more than 2,000 sound clips produced by international DJs in various categories to use as background music on their personal home page. Visitors can then enjoy the personal background music while browsing through the numerous sub-pages of their friends, such as the picture gallery; the more about me pages; blogs;  and the new and extremely popular flirt profiles. Like all features in itsmy.com, the background music feature is completely free of charge to the user.
The background songs are a tribute to the good, old midi ringtone, which itsmy.com says it still a perfect mobile format due to their small file size, and the fact that they are supported by every mobile phone. In Q1, 2008 real music formats and MP3s will follow for 3G flat-rate users as well as the my personal music storage service, which will enable users to store their music online  on the mobile Internet for personal use.  Go to http://itsmy.mobi
With these new features, itsmy.com takes the next step in successfully mixing mobile social networking and personal mobile broadcasting says Chief Strategy Officer Mikko Saarelainen. And like all our services, these novelties were solely developed for the mobile Internet world, keeping in mind the size restrictions and download times, as well as the more than 3,000 different types of mobile phones and browsers out there.  Music means image and we are proud to be able to offer this value to our users! says
Vince Staybl, CEO of Gofresh, the company behind itsmy.com, adds:
With the background tones integrated in itsmy.com, the last feature which has been an advantage of the classical Internet is now history the need to go home to check your latest community news or to be forced to use a light version of an Internet community on your handset no longer exists. This strengthens our position as the first, full-service major off-deck mobile portal even more.

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