Travel brand Lets Go is launching iPhone apps for New York, Paris, London, Amsterdam and Rome. This is the first time the 51-year old company, which publishes budget travel guides written entirely by students and updated every year, has built mobile apps.
The company is seeking a launch sponsor, in order to offer the apps for free for one month, after which each app will be sold in the iTunes store for $2.99. The apps will include recommendations for sights, activities, food, accommodation, shops and more; the ability to share their your whereabouts with Facebook friends as you travel; recommended itineraries; GPS mapping; and a quick bookmark function for pre-trip and on-the-go-planning.
“While nothing will replace having one of Let’s Go’s 49 comprehensive print guides in your pocket or backpack, the new Lets Go mobile apps will feature top line information on affordable dining, accommodations, sights and attractions, to make it easy for iPhone users to get details and prices while travelling,” says Jen Gold, director of product development at Let’s Go parent company, Travel Ad Network.