Lululemon has officially welcomed seven-time Formula 1™ World Champion Lewis Hamilton as its newest ambassador, marking a major partnership between the global athletic apparel brand and one of the most celebrated athletes in motorsport.

As part of the collaboration, Lululemon will support Hamilton’s training, recovery, and lifestyle needs with its high-performance products.

The partnership will also extend beyond apparel, with Hamilton working alongside Lululemon on future design innovations and global advocacy initiatives.

Beyond product development, Hamilton will contribute to Lululemon’s Research & Innovation, Design, and Development teams while also working with the brand’s Centre for Social Impact.

Through this initiative and in collaboration with his global foundation, Mission 44, Hamilton aims to empower the next generation and promote a more equitable, inclusive future.

The partnership will also see Hamilton featured in Lululemon’s “No Holding Back” campaign, which highlights the dedication behind elite training. The campaign will showcase the brand’s latest men’s apparel, including the Metal Vent Tech franchise.

He said: “lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”