Marketing agency Hotcow has launched its “experiential” campaign to accompany the launch of the LG Optimus 3D device. 

The campaign runs under the potentially dubious tagline “playing by yourself just got better”, and aims to demonstrate the immersive features of the 3D device. The company set up Play Pods on 14 July at Canary Wharf – six giant phones that the public could enter and have a go on the phone and receive a prompt to follow the campaign on Facebook. 

The campaign then officially launched yesterday, with the opening of a Play Hub on Cavendish Square in London. The Play Hub features a gaming zone, movie zone, and a photo/video zone, which allows consumers to see the features of the phone demonstrated. An additional quick zone has experts demonstrating other features of the phone. 

“The phone is the ultimate personal experience enabling you to get completely absorbed in your own world, be that travelling to work, lying in bed, or on the couch,” says Sally Durcan, MD of Hotcow. “A live brand experience is the only way to build an emotional connection with the phone to ultimately drive excitement, interest and sales in the phone.”

“Glasses-free 3D on your phone is truly amazing, but our customers need to see it to believe it,” says Alex Windle, LG UKs head of mobile communications marketing. “Thats why with we are rolling out this campaign with Hotcow that wont just tell people about our product, it will enable as many people as possible to experience the magic for themselves – and then tell their friends about it.”