MASTERCLASSING

LB Brings Easy Payment to Smart TVs

David Murphy

LG Smart TV Payment Partnership small croppedLG and digital content distribution platform Paymentwall are offering developers the opportunity to create apps that enable LG webOS Smart TVs in over 200 countries to support more than 140 different payment methods. The partnership is designed to give consumers easier access to paid apps, movies, games and other services through LG’s webOS Smart TV platform.

By expanding the number of markets where online payments via LG webOS Smart TVs will be accepted, the integration with Paymentwall will allow LG customers to enjoy a larger selection of paid content globally via the LG app store. By clicking the Buy Now button and entering a credit or debit card number, owners of LG Smart TVs with webOS will be able to conduct easy online purchases all over the world without having to sign in separately. LG webOS Smart TV owners will also get support for payment via desktops, laptops, tablets or mobile devices using QR codes and other secure verification protocols.

LG’s new webOS 3.0 platform delivers content, including live TV, streaming services and games. webOS is also compatible with 4K Ultra HD programming, as well as High Dynamic Range (HDR) movies and shows.

“By collaborating with Paymentwall, we’re able to evolve the smart TV purchasing experience on the LG webOS platform much faster than if we had worked alone,” said Brian Kwon, president and CEO at LG’s Home Entertainment Company.”