The Mobile Marketing Association (MMA) has appointed Lightspeed Research as its official European research partner. Under the terms of the agreement, the MMA will use the Lightspeed Research Panel to conduct monthly primary research into consumer attitudes on topics affecting marketers, enabling the provision of regular high quality research insight to its members.
The data, covering the UK, France and Germany, will be jointly promoted by Lightspeed Research and the MMA to provide insights into mobile usage and behaviour, extending the MMAs series of monthly Mobile Consumer Briefing reports to three of the most important markets in Europe. These reports provide up-to-date insights into the latest behaviour of mobile consumers. The first Mobile Consumer Briefing report will be on the subject of mobile banking. 
As an official research partner of the MMA, Lightspeed Research will provide expert advice to the Association on emerging issues in market and media research that affect the mobile industry and sit on the organisations committees to help facilitate best practice. 
We are delighted to name Lightspeed Research as an official research partner, says Paul Berney, MMA European Managing Director. They have extensive experience in researching the mobile market and as such, will enable us to deliver timely, relevant and highly meaningful insights to our European membership base.