French mobile advertising and marketing firm Sofialys has hired Jessica Lim as regional sales director APAC of ADITIC. She will be based at Sofialys’ newly-opened office in Singapore, taking charge of sales accountability for the Sofialys product line, with heavy emphasis on ADITIC, the company’s performance-based online self-service advertising tool.

Reporting directly to Julian Oudart, VP of marketing and sales, Lim will seek to expand the platform’s visibility and its use amongst global advertisers and agencies. Available in French, English, German, Italian and Spanish, ADITIC currently serves a global network of over 200 publishers across 20 countries.

“With such a global view, Sofialys is constantly seeking to evolve into new markets and, in particular, to expand our mobile ad network’s reach to allow advertisers and agencies across the world to reach their desired audiences,” says Sofialys CEO, Mokhtar Bouchelaghem. “Jessica’s extensive, global experience within the mobile market will be a great asset to Sofialys in achieving our goals, and we are delighted to welcome her to our team.” 

Lim has over six years experience in mobile internet advertising and digital marketing, and has occupied similar positions at other mobile advertising companies. Most recently, as senior account manager at BuzzCity, Lim played a key part in increasing company sales revenue and monetizing publisher inventories. While there, she collaborated with leading mobile content companies and media agencies from the US, Europe and Asia, and effectively launched campaigns for global brands, including Guinness, Air Asia, Celcom and Malaysia Airlines.