Line Launches Free Coins App Incentive Programme
- Thursday, June 20th, 2013
- Share this article:
Line has launched Line Free Coins, an app download incentive programme which rewards users with virtual currency for downloading selected apps.
The company is best known for its OTT messaging app, which passed the 150m user mark a couple of months ago, but also offers a range of gaming apps. This combination is key to the programme, which grants credit to be spent in the messaging app in exchange for downloading its Line Bubble, Dragon Flight and I Love Coffee games.
All of which sounds like a useful strategy for growing the userbase of those apps, but its also intended as a new source of revenue for Line. In time, it will achieve this by also rewarding users for downloading third-party apps – at a cost to the developers. 
For the time being, Line Free Coins is only available on Android in Japan – Lines home territory, which accounted for 80 per cent of its revenues in Q1, 2013 – as well as Thailand and Taiwan.
