Line Partners with InMobi to Promote Free Coins Service

LINE Free Coins.previewMobile ad network InMobi has signed an agreement with Line, Japanese developer of the hugely successful OTT messaging app and its wide range of spin-off apps.

The deal will see Line leveraging InMobis sales network in order to attract Android developers to its Line Free Coins app promotion service, which rewards users for installing selected apps with the virtual currency to be exchanged for stickers in the Line apps.

The Free Coins platform is currently active in seven Asian markets, including Japan, Thailand and Hong Kong, where Lines presence is strongest, and is limited to Android – presumably because of Apples restrictions on incentivised app promotion.