Masterclassing Connect

Line Taps Into Popularity of Food Pics with Foodie, a Food-focused Camera App

David Murphy

FoodieThe popularity of food as a subject for photographs on Instagram is well documented. At last count (this morning), for example, the SymmetryBreakfast account (photos of two breakfasts in perfect symmetry taken each day by Londoner Michael Zee), had 540,000 followers.

Now messaging app LINE is trying to tap into the phenomenon with the launch of Foodie, a dedicated camera app for food photos. If you’re wondering how a camera app could be optimised for photos of food, as opposed to, say, people, it has 24 filters for different types of food, including meat, sushi and cake, as well as a ‘best angle’ feature which informs the user when the camera is positioned flat, directly above the food on the table, for easy flat lay photography.

It also has an auto-blurring feature that automatically recognizes food as the subject and defocuses the surrounding area that is not food, to produce SLR-quality images. Photos taken with the app can be shared on LINE, but also on social networks such as Facebook, Twitter, and Instagram.
The app is available for iPhone and Android in Chinese, English, Indonesian, Japanese, Korean, Russian, Spanish, and Thai