LinkedIn Ads tackles wasted spend with new ad

LinkedIn Ads has launched a new ad addressing wasted ad spend.

Created in-house by LinkedIn Brand Creative, the campaign features two 30-second spots demonstrating how the platform enables businesses to target the right people with the right content.

Running across both sides of the Atlantic, the campaign highlights LinkedIn Ads’ ability to empower marketers with tools for precise targeting based on job title, industry, and company.

The campaign will be promoted through high-impact channels, including connected TV, paid social, online video, and podcast networks.

“For B2B marketers, reaching and engaging the right audience is critical to growing their brand,” said Keith Browning, LinkedIn’s director of brand marketing.

“‘Only on LinkedIn Ads’ playfully dramatises the frustrations of reaching the wrong audience and highlights how LinkedIn’s advanced professional targeting uniquely helps them find the right ones among our one billion members.”