LinkedIn Revamps Mobile Offering with iPad App and Intro

LinkedIn has relaunched its iPad app, introduced new features, and revealed its latest mobile stats as part of its Mobile Day.

The apps UI has been overhauled, enabling users to interact with users and content directly from their (redesigned) feed. It also supports in-app rich media content, and has gained Jobs, Influencer and Channels functionality. 

LinkedIn also showed how it will be integrating Pulse, the news aggregation company it acquired earlier this year, into its mobile offering.

The headline announcement, however, is LinkedIn Intro, an extension for the native iOS email app, Mail, which builds on technology from Rapportive, another recent acquisition. This enables users to view the full LinkedIn profile of the person who has sent them an email directly in the Mail app.

Talking numbers

The company also revealed how much of its traffic currently comes from mobile: 

“In the third quarter of 2013, mobile accounted for 38 per cent of unique visiting members,” said Deep Nishar, SVP, products & user experience at LinkedIn. “In some markets, it has eclipsed 50 per cent and members who use LinkedIn on mobile and desktop are 2.5 times more active than those that use desktop only.”