LinkedIn has added three new objectives to its redesigned Campaign Manager, including a more detailed focus on brand awareness, website conversions, and job applicants. The newest version of the Campaign Manager has been accessible since October, when it was launched as a public beta. According to the business networking platform, LinkedIn has seen a 67 per cent increase in customer satisfaction compared to its original Campaign Manager.
With the new brand awareness incentive, companies can use Campaign Manager to increase and measure growth, and will be charged per impression, such as cost per thousand or CPM. LinkedIn also improved its conversion tracking tool, so brands can more accurately track their website visits, purchases, downloads, and event registrations. Lastly, LinkedIn Talent Solution customers will be able to create ads on Campaign Manager to lift traffic to their job applications on LinkedIn or their own site.
“With the improved Campaign Manager, we're also optimizing our click pricing to align with your objective. If you select website visits as your objective, you will only be charged for clicks that go to your landing page. For social engagement campaigns, pricing will be optimized for all social actions (likes, comments, shares, etc.),” said LinkedIn in a blog post.