Masterclassing

Linking Mobile Adds QR and SMS to Affiliate Mix

Andy Penfold

Linking Mobile, the UK-based global mobile affiliate network, is adding SMS and QR code technology to its mobile advertising arsenal. 

The functionality allows advertisers to connect with customers on a cost-per-acquisition basis using text messaging and QR code scanning. 

David Fieldhouse, co-founder of Linking Mobile says: "We are investing in technology to elevate the affiliate model - it is no longer confined to the digital desktop space. QR codes can exist anywhere and, for the right brands, widens the accessibility and reach to consumers who are already accessing QR codes for offers and discounts. Our mobile display partners have been generating leads for advertisers for some time; QR now opens up the affiliate model to traditional media owners which is very exciting. The introduction of SMS also allows publishers with clean opted-in SMS databases to run advertiser campaigns."

Peugeot has been the first brand to trial the technology. Alex Newman, head of mobile for marketing services company Omnicom EMEA says: "Linking Mobile has been very successful at delivering leads for Peugeot. We work closely with smart technology companies and Peugeot is the first advertiser to trial QR and SMS on a CPA metric. It has given us some interesting results and has encouraged us to work with Linking Mobile to scale this solution going forward."