Little Dot Studios has announced a four-year extension of its YouTube agreement with Team GB under its sports-specialist division, Little Dot Sport.

The renewal follows a highly successful Paris 2024 Olympics, where the Team GB YouTube channel, managed by Little Dot Sport, outperformed all direct competitors.

It also achieved the highest engagement among all National Olympic Committee channels and saw a 55% increase in subscribers, solidifying its position as a leading digital platform for Olympic content.

As Team GB sets its sights on the Winter Olympics in Milan-Cortina 2026 and the Summer Olympics in Los Angeles 2028, Little Dot Sport will continue to manage and produce content for its official YouTube channel.

Leveraging its expertise in digital storytelling, the company aims to deliver engaging sports content that strengthens the connection between fans and athletes throughout the Olympic cycle.

The partnership will focus on a diverse mix of content, including behind-the-scenes footage, athlete-led original formats, interviews, and YouTube Shorts.

Through this approach, Little Dot Sport will help Team GB maintain global engagement and keep the Olympic spirit alive between Games.

Carly Hodgson, Head of Marketing at Team GB, said: “Little Dot Sport has played a key role in growing Team GB’s digital presence. YouTube remains a vital platform for sharing the stories, personalities and performances that define Team GB, and this renewed collaboration allows us to build on a proven content strategy that delivers real impact both during and outside of our Games time.”

Robbie Spargo, Managing Director of Little Dot Sport, commented: “This renewed agreement reflects a clear strategy: to position Team GB as a leader in digital engagement. By combining data-driven content planning with creative storytelling, we’ll continue to grow the channel’s impact, deepening fan relationships and ensuring that Team GB remains front of mind for the entire Olympic cycle.”