Data connectivity platform LiveRamp has agreed to acquire DataFleets, a cloud data platform, in a bid to expand its data protection capabilities. The terms of the deal have not been disclosed.
LiveRamp will look to use its acquisition to unlock greater data access and control for its customers and open up new use cases and markets for distributed data collaboration through Safe Haven, which is LiveRamp’s data sharing platform.
“This transformative acquisition combines LiveRamp’s deep privacy expertise and widely adopted platform with DataFleets’ game-changing technology, unlocking massive value for the entire ecosystem,” said Anneka Gupta, President and Head of Products and Platforms at LiveRamp. “Together, our combined capabilities will pave the way for the next generation of privacy technology, serving as the foundation for our platform and products, and underscoring our commitment to making it safe and easy for enterprises to use data – wherever it lives.”
The acquisition of DataFleets also provides LiveRamp with privacy-protecting analytics use cases for industries such as healthcare and financial services, while enabling LiveRamp to adapt its products and solutions across jurisdictions with privacy designed into their infrastructure layers.
“We are incredibly excited to join the LiveRamp team and continue executing on our shared vision of helping enterprises unify data to unlock maximum value, all while upholding consumer privacy and control,” said David Gilmore, CEO of DataFleets. “The synergies are strong, and together we can help global enterprises remove barriers to data access and usage to power insights and innovation across their businesses.”