Mobile messaging company Mediaburst has been selected by the not-for-profit Loancheck Foundation to provide text response services for its latest nationwide consumer awareness and protection campaign.
According to the National Consumer Council, 6 million families in the UK are already struggling to make repayments towards their debt. The LoanCheck Foundation helps individuals to freely check to see if they are being, or have been, overcharged on a loan or mortgage. It also assists charities, good causes and community initiatives, offering their members or users free access to the LoanCheck facility, through the  LoanCheck calculator on the organisations website www.loancheck.co.uk.
The Loancheck project has been developed and refined over the last six years, and has involved the collation of data and information from lending institutions, and the development of a computer-based assessment process to enable anyone to find out whether or not they too have been a victim of overcharging.
All consumers need do to benefit from Loanchecks services is to visit its website and fill out a questionnaire, and the online calculator generates a full audit of a mortgage or loan account and all the reports necessary to pursue lenders. The process brings together nationwide firms of solicitors, allowing consumers anywhere to pursue potential cases to a satisfactory conclusion on a no-win, no-fee basis. Since inception, Loancheck has helped protect the interests of several thousand consumers, in some cases preventing their homes from being re-possessed.
Mediaburst is providing the text response mechanism for the campaign, which runs for the next four weeks. Ads in print media, including newspapers, magazines and billboards, invite consumers to text LOANCHECK to 87202. They then receive a text message that includes details of the Loancheck website and freephone number. 
Consumer awareness is the key to the Loancheck service, together with ease of access and use, says Loancheck Managing Director, John Whittaker. We see this SMS campaign as a vital piece in the accessibility jigsaw.