Following the successful launch of their mobile websites in August, the Express & Star and Shropshire Star newspapers are planning to offer a range of new mobile content and services to their readers.
MNA Digital, the online arm of publishers Midland News Association, is working with mobile website specialist Wapple to deliver a multimedia mix of news, information, sport and entertainment to complement print and online products. Among the ideas being explored are music and video downloads; job and property listings and alerts; and the development of branded mobile microsites for local football clubs and bands,. MNA Digital is also looking at introducing mobile advertising and sponsorship opportunities.         
The Express & Star sites (www.expressandstar.com/mobile and www.shropshirestar.com/mobile) have been built using Wapple Canvas, a design and publishing platform which Wapple says is capable of producing advanced and dynamic mobile websites. Wapple Exhibit ensures that the sites are optimised and presented accurately on every mobile device. 
Wapple gives us the features, scalability and expertise to add exciting rich new content and services to our existing sites as well as deliver revenue generating advertising and e-commerce functionality, says William Beavis, New Media Marketing Manager at MNA Digital. Most importantly, without Wapple we couldnt be confident that all our visitors get a great mobile experience whatever handset they are using.