LogicaCMG is warning consumer to be on their guard against SmiShing, the mobile equivalent of phishing, where users are tricked into handing over valuable private information or persuaded to go to fake websites where spyware and other malicious programmes can be downloaded. 
LogicaCMG arrgues that mobile spam and viruses present distinct threats from their Internet-based equivalents and require a different approach to prevent and control them argues. The company says that operators have a big role to play in protecting subscribers from SmiShing attacks.   
SMiShing takes a social engineering approach to spam, in that it attempts to take advantage of subscribers lack of knowledge. This variation of spam does not directly attack handsets like a virus would. The hackers are financially driven to exploit legal loopholes and the latest technologies to get hold of personal data.  Recent attacks have included false online dating subscriptions and job offers via SMS, asking users to go to website to unsubscribe from the service.
The good news, says Logica, is that, by its nature, a knowledgeable user can avoid the attack entirely. By recognising the message for what it is, and ignoring the instructions, any threat is immediately defused. But Logicas Chris Newton-Smith argues that there is an opportunity for mobile operators in ensuring that users have this knowledge. Like most spam, these messages can be recognised by an operator with the right network tools, and can be labelled upon delivery in such a way that a warning arrives at the same time as the SMiShing message, conveniently on the handset. With increasing numbers of Internet-enabled handsets on the market, protection of the user will become evermore important, says Neewton-Smith.
With the phone becoming the hub of much more than simple peer-to-peer (P2P) communication, the role of the operator as guardian of the customer experience becomes ever more complex. By stepping up to take on this role, and the responsibilities that come with it, operators are well positioned to not only stem the negative impact of poor experience (such as churn and damage to brand reputation), but to increase revenues as consumer confidence in next generation services grows.