Logica Speeds Up

LogicaCMG  has announced the launch of its SpeedBrowsing proposition for faster Internet browsing on mobile devices. SpeedBrowsing enables network operators to offer subscribers greatly increased access speeds for off-portal websites, and the automatic optimisation of all sites for the individual users handset.
Mobile Internet strategies are becoming increasingly important for operators looking to drive new revenues and unleash the full potential from 3G and HSDPA investments, says Logica. These new strategies are seeing operators turning away from legacy WAP platforms towards newer mobile Internet infrastructures which can deliver high quality, next-generation Web 2.0 Internet services. Blogs, photo and video sharing, mobile advertising and social networking sites have brought a new level of interactivity to the Internet experience, and often include rich multimedia, requiring a fast and reliable connection. 
The mobile form factor adds another complication to content delivery, requiring it to be individually manipulated for the mobile environment. High Speed Proxy, the product at the core of LogicaCMGs SpeedBrowsing proposition, automatically reformats each web page, ensuring that everything on the users screen is optimised for the mobile environment. In addition, the image compression engine reduces the download size of graphics, while ensuring that they can be properly viewed on the recipient device.
Consumer appetite for the mobile Internet and its related applications is predicted to rapidly increase in 2007, so it is essential that operators implement services that are high-speed and provide high-quality user experiences says LogicaCMG Telecoms Marketing and Business Development Director Chris Lennartz. The industry must strive to deliver services which are comparable in quality and experience to existing PC functionality, in order to ensure a positive experience of the mobile Internet. With our extensive knowledge and experience in the mobile Internet field globally, LogicaCMG is well equipped to help operators maximise the potential of this mass-market service.