LogicaCMG Telecoms Products has announces a partnership with Visual Numerics, which produces numerical analysis and visualisation software, for the development of a what it describes as: a unique state-of-the-art Customer Intelligence Management solution for mobile operators.
LogicaCMG recently announced the sale of its Telecoms Products business to a consortium of private equity buyers, subject to employee consultation and regulatory approval. Once the transaction closes the Telecoms Products business will trade under the new brand, Acision (www.acision.com).
Operators influence over the mobile audience is increasingly under threat from new entrants into the market, says Logica. These include Internet and media companies who may attempt to attract existing mobile subscribers. Marketing initiatives also require more of a mass-personalisation approach than ever before. LogicaCMGs Customer Intelligence Management solution is designed to give operators unprecedented real-time information about its subscribers, providing a detailed view of customer behaviour, and the opportunity to personalise services, increase loyalty and boost revenues.
In a fiercely competitive environment, operators are under pressure to really understand their customers and have visibility of their mobile usage patterns, browsing habits and preferences says LogicaCMG Telecoms Products Head of Customer Intelligence Management, Adrian Kelly. This is the only way to deliver the services they actually want and will use. When we developed the concept of Customer Intelligence Management, we were confident that we had an insight into what operators wanted, and chose Visual Numerics because it could deliver the world-class visualisation of extremely complex data that we required.
LogicaCMG says it has a deep understanding about the type of information operators need to extract about their subscribers from existing data banks. The company will work with Visual Numerics to deliver the visualisation required to support the full possibilities of Customer Intelligence Management. Visual Numerics is regarded as an expert in mathematical and statistical algorithms and predictive analytics, with over 35 years experience in analysing data and providing business intelligence for organisations in sectors including government, aerospace, finance and education.
Our expertise lies in providing development tools and applications that allow organisations to unlock the value of their data quickly and make better business decisions says Visual Numerics CEO, Phil Fraher. We understood what LogicaCMG was committed to achieving with its Customer Intelligence Management solution and are satisfied that we have helped create a unique and powerful predictive analysis tool that will help mobile operators better serve their subscribers in the long run. 
